Interview Summary: Mark Murphy with Travel Advisor Raylene Coogan
Introduction
Mark Murphy of TravelTube.com interviews Raylene Coogan, a part-time travel advisor who also works as an X-ray and CAT scan technician at a children's hospital. Murphy began by explaining why travelers should use travel advisors instead of booking directly:
* Due to price parity, consumers pay the same price whether booking direct or through an advisor.
* Using an advisor saves time and provides access to expertise.
* Advisors have first-hand knowledge of destinations and feedback from other clients.
Raylene's Background
* Works 12-hour shifts two days a week at a children's hospital, leaving her plenty of time for her travel business.
* Had been informally booking travel for friends and family for years before realizing she could get paid for it.
* Joined a Michigan-based agency about 2-3 years ago after a friend's recommendation (though she lives in Buffalo, NY).
Travel Focus and Experience
* Specializes in Disney, Universal, and cruises (Carnival, Royal Caribbean, and Disney).
* Makes it a point to experience these destinations at least once a year to stay current with policies and offerings.
* Believes first-hand experience sets her apart from other agents.
Cruise Line Insights
When asked about her favorite cruise line, Raylene explained that she likes different lines for different reasons:
* Disney for high-end experience (though she noted it can be more affordable than people think once extras are factored in).
* Royal Caribbean is a favorite with her kids for activities.
* Carnival offers good value.
She emphasized the importance of matching clients with the right cruise line based on their expectations and preferences, which she determines through phone conversations before sending quotes.
Client Acquisition Strategy
* Uses Facebook page "Destinations to Travel with Raylene" to share tips and deals.
* Relies heavily on word-of-mouth referrals from past clients.
* Educates potential clients that travel advisor services are free to them.
* Often posts Disney deals to counter the perception that Disney vacations are always expensive.
Travel Tips and Value-Added Service
Raylene sends clients multiple emails including destination-specific tips:
* For cruises: Reminding clients to pack sunscreen in carry-on bags since checked luggage isn't available immediately.
* For Disney:
1. Bringing refillable water bottles instead of buying expensive bottled water.
2. Strategic attraction planning based on weather (e.g., indoor rides like Soaring during hot periods).
3. Early park admission strategies for resort guests.
4. Explaining Disney transportation options.
Stance on Travel Safety
* Expressed personal hesitation about selling Mexico vacations due to safety concerns.
* Mentioned a recent trip where seeing armed guards made her uncomfortable.
* Will still book Mexico for clients who want to go, but ensures they understand the security situation.
Advice for New Travel Agents
* Visit the destinations you want to sell to gain first-hand knowledge.
* Let people know what you do and that your services are free to them.
* Specialize in specific areas/destinations.
* Take advantage of training opportunities (she described a valuable 3-day Universal training that included hotel tours, classroom sessions, and park exploration).
The interview concluded with Mark praising Raylene's passion for travel and dedication to helping clients have incredible experiences, highlighting that this can be done successfully as a side business.
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