Create a Full Month of Destination Marketing in 30 Minutes
Overview
Wanderlust Social's system allows travel advisors to build a complete, brand-voice destination marketing campaign — blog, emails, and social posts — in under 30 minutes using AI tools and pre-built content bundles.
Presenter: J.O., Educator at Wanderlust Social
Monthly Marketing Recommendations
| Content Type | Frequency | Monthly Total |
|---|---|---|
| Emails | 2 per month | 2 |
| Blog posts | 1 per month | 1 |
| Social media posts | 1–3 per week | ~13 |
What You Need Before Starting
- A Wanderlust Social bundle (example used: Alaska Cruising 2.0)
- Access to an AI tool — ChatGPT, Gemini, Grok, Claude, etc. (free or paid)
- Note: Paid AI versions allow PDF uploads; free versions require copy/pasting content manually
The 30-Minute Workflow
Step 1 — Download Your Bundle Assets
- Click Download All to get images (delivered as a zip file)
- Extract the zip
- Download Post Captions as a PDF
Step 2 — Social Media Posts (13 captions)
- Upload the captions PDF to your AI tool
- Prompt: "Reimagine these captions in my brand voice" — use "reimagine," not "rewrite," to get more original output
- AI returns 13 captions in your voice, each tagged to its corresponding photo
- Schedule posts via Meta Business Suite (supports up to 29 days of pre-scheduling)
Step 3 — Emails (2 per month)
- Emails go only to your subscriber list, so copy/paste is acceptable if preferred
- Or upload to AI and prompt to reimagine in your brand voice
- Drop finished emails into your email platform (MailChimp, Flodesk, Gmail, etc.)
Step 4 — Blog Post (1 per month)
- Blog is public-facing and SEO-driven, so brand voice matters here
- Upload the blog PDF to AI and prompt: "Read this and reimagine in my brand voice — move sections when possible so it looks original to me"
- Add keyword-optimized content using the keywords Wanderlust Social provides
- Upload relevant images alongside the post to boost SEO further
Subscription Plans
| Plan | Bundles Included | Asset Library Access |
|---|---|---|
| Foundational | 1 bundle/month | No |
| Accelerator | 2 bundles/month | Yes — pick individual items (captions, blogs, emails) across destinations |
The Asset Library (Accelerator only) lets subscribers mix and match individual content pieces across multiple destinations rather than being locked into a single bundle.
Key Takeaways
- Use "reimagine" not "rewrite" when prompting AI for better originality
- Emails can be copy/pasted as-is; blogs and social posts benefit most from AI brand-voicing
- Pre-schedule social posts in Meta Business Suite to complete your month in one session
- Alaska content is highlighted as timely for booking both 2026 and 2027 departures